Gary Roberts

Who is Gary Roberts?

Gary Roberts is managing director of Perth radio station Nova 93.7 having started his radio career in the late 60's at 3AW in Melbourne. He spent nine years on air with a number of stations including 5AD Adelaide, 2UW Sydney and 6KY Perth before moving into Programming. As a Programme Director, he programmed four stations to No 1 in their respective markets including a record run of 34 consecutive No 1 surveys with 96fm, which he launched in 1980. He was General Manager of 96fm from 1984 to 1992 when he left to take over the same role at 94.5FM in Perth. Gary and his team quickly transformed 94.5FM from a poor No 5 to a strong No 2 in the Perth marketplace, and ultimately No 1. In August 1993, 94.5FM purchased PMFM from Kerry Packer, and Gary Roberts was appointed managing director of both stations. Under his guidance, 92.9 and MIX 94.5 dominated the Perth radio market being the No 1 and No 2 stations while Gary was at the helm. In 1997 Austereo purchased 92.9 and MIX 94.5 for $100,000,000 and Gary Roberts remained as managing director. Gary was a Director of the peak radio industry body for eight years, including 3 years as Chairman of Commercial Radio Australia.