Guy Garcia

Who is Guy Garcia?

Guy Garcia is an award-winning journalist, novelist, and multimedia entrepreneur, specializing in multicultural consumerism and socio-economic trends.

Garcia is the current President & CEO of Mentametrix, Inc., a next-generation research, marketing and consulting company that combines: [1] multicultural consumer insight from a sociological phenomenon he coined The New Mainstream, for which he has written a book by the same name; and [2] the predictive power of the Implicit Association Test and other online research technologies.

Garcia was a staff writer at TIME Magazine for 13 years, where he covered business, international and arts & entertainment, including a 1988 cover story on the emerging U.S. Latino culture, featuring famed actor Edward James Olmos.

He is a former Vice President at AOL, where he launched AOL Latino, the bilingual entity of AOL International, encompassing all 2 million of its Hispanic subscribers.

A three-time national magazine Awards judge, Garcia serves as a speaker and consultant for major international corporations, including Time Warner, Reebok, The National Ski Aeas Association, Kraft Foods, the Coca Cola Company, Nissan Motors, McKinsey & Co. and the Council on Foreign Relations. He is a nationally recognized expert in multicultural markets and mega-trends, who has appeared on NPR, ABC World News Tonight, CNBC, PBS, and New York One.