Hyman Golden

Who was Hyman Golden?

Hyman Golden was one of the co-founders of the Snapple Beverage Corporation and was the company's chairman when the firm's juice drinks and teas attained national attention in the late 1980s.

Golden was born in Passaic, New Jersey, to an immigrant Romanian father, and grew up in Middle Village, Queens. He served in the United States Air Force. Golden had little formal education and one of his early jobs was as a window washer for his father. He worked as a business broker and later founded a maintenance company together with Leonard Marsh, his wife Mitzi's brother.

Golden co-founded Unadulterated Food Products in 1972 to sell fruit juices to health-food stores, together with Marsh and Arnold Greenberg, who himself operated a health food store in Manhattan's East Village. Golden's partners, Marsh and Goldberg, had been childhood friends since the early 1930s, who had both attended PS 165 and Samuel J. Tilden High School in Brooklyn. The word "Snapple" was introduced for a lines of drinks introduced in the early 1980s and is derived from a carbonated apple juice. The firm's iced tea line, introduced in 1987, led to skyrocketing sales as health-conscious consumers reached for one of the first ready-made iced tea drinks produced with real-brewed tea and natural ingredients.