J. Bruce Harreld
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Who is J. Bruce Harreld?
In January 2006, Mr. Harreld was appointed senior vice president for IBM Marketing Strategy, he leads IBM's marketing efforts which encompass a wide range of growth activities designed to identify market opportunities, develop and communicate IBMs value proposition, coordinate go-to-market activities, as well as protect and strengthen the IBM brand, which is one of the most valued brands in the world.
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- Also known as
- Bruce Harreld
- Education
- MBA, Harvard Business School
- Bachelor of Science, Purdue University
Industrial engineering - Harvard University
- Employment
- Senior Vice President, Marketing and Strategy, IBM
(2006/01 - 2008/06) - IBM
(1995/10 - ) - President, Boston Chicken, Inc
- Faculty, Kellogg School of Management
- Chief Information Officer, Kraft Foods
- Boston Consulting Group
- Senior Vice President, Marketing and Strategy, IBM
Submitted
on July 23, 2013
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"J. Bruce Harreld." Biographies.net. STANDS4 LLC, 2024. Web. 2 Jun 2024. <https://www.biographies.net/people/en/j_bruce_harreld>.
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