James Vicary
Male, Deceased Person
1915 – 1977
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Who was James Vicary?
James McDonald Vicary was a market researcher best known for pioneering the concept of subliminal advertising with an experiment in 1957. It was later suggested that the results of his experiments had been fraudulent. Vicary was unable to ever reproduce the results of his experiments.
Vicary himself admitted that he had never conducted the subliminal “experiment” — it was concocted as a gimmick to attract customers to his failing marketing business.
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- Born
- Apr 30, 1915
Detroit - Also known as
- Вайкери, Джеймс
- Nationality
- United States of America
- Education
- University of Michigan
- Died
- Nov 7, 1977
Submitted
on July 23, 2013
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"James Vicary." Biographies.net. STANDS4 LLC, 2024. Web. 2 Jun 2024. <https://www.biographies.net/people/en/james_vicary>.
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