Jean-Claude Larréché
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Who is Jean-Claude Larréché?
Jean-Claude Larréché is a French organizational theorist, and the Alfred H. Heineken Chaired Professor of marketing at INSEAD, a post he has held since 1993. He is known for his pioneering work in the use of computer simulations in marketing training, his work at INSEAD on marketing excellence and customer focus, and his book The Momentum Effect.
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- Also known as
- Jean-Claude Larreche
- Education
- Stanford University
- University of London
Submitted
on July 23, 2013
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"Jean-Claude Larréché." Biographies.net. STANDS4 LLC, 2024. Web. 11 Jun 2024. <https://www.biographies.net/people/en/jean_claude_larreche>.
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