John Riccitiello

Who is John Riccitiello?

John Riccitiello is Chief Executive Officer of Electronic Arts, the

world’s leading developer and publisher of interactive entertainment.

Mr. Riccitiello originally joined EA in October 1997 as President and

Chief Operating Officer. He was President during a period of dynamic

growth – with his help EA grew market share, diversified our product

portfolio and strengthened our international business. He left the

company in 2004 to become a founding partner and managing director of

Elevation Partners, a private equity partnership focused on the media

and entertainment sector. In addition to his responsibilities as a

Managing Director at Elevation, he also served as the Chairman and CEO

of VG Holdings (consisting of BioWare and Pandemic Studios, both

leading developers in the video game business). He also served on the

Board of Directors of Forbes Media LLC. He returned to EA as CEO in

April of 2007.

Prior to joining Electronic Arts, he served as President and Chief

Executive Officer of the worldwide bakery division at Sara Lee

Corporation. He also served as President and CEO of Wilson Sporting

Goods Co. and held executive positions at Haagen-Dazs, PepsiCo, Inc.

and The Clorox Company. Mr. Riccitiello holds a Bachelors of Science

degree from University of California, Berkeley. Mr. Riccitiello lives

with his wife and children in the San Francisco Bay Area.