Katie Ho

Who is Katie Ho?

Katie Ho, Vice President of Customer

Marketing, is responsible for setting the strategy and managing the

team responsible for driving revenue growth through attracting and

engaging new and existing customers. Katie leads Shutterfly’s market

insights and analysis group, working closely with the Company’s

creative services, business analysis and product marketing teams to

continue to enhance Shutterfly’s relationship with its customers.

Katie has more than 16 years of experience in brand and consumer

marketing strategy. Before joining Shutterfly, she served as vice

president of consumer marketing for TiVo Inc., where her role

encompassed subscriber acquisition, advertising and CRM

responsibilities. During her 8-year tenure, Katie grew TiVo’s

subscriber base from hundreds to over 4 million and built TiVo brand

awareness to 80 percent. Previously, she was director of marketing for

Real Sports Magazine, where she doubled the magazine’s circulation

within six months. Katie also served as director of marketing and sales

for the San Jose Lasers, one of 12 teams in the American Basketball

League. Her deep experience working with consumer brands includes five

years within the domestic home video division of The Walt Disney

Company, where she served in a range of strategic planning and brand

management roles.

Katie holds an M.A. in Educational Policy Analysis, a B.S. in

Industrial Engineering and an A.B. in History from Stanford University.