Steve Pavlovic

Who is Steve Pavlovic?

Stephen Pavlovic is an Australian music promoter who founded and runs the successful international record label Modular Recordings.

Widely known as "Pav", Stephen Pavlovic built a successful career as a promoter for local bands in the city of Sydney before he started touring Seattle bands Mudhoney and Nirvana in the early 1990s. Nirvana were on tour in Australia when Nevermind went #1 on the US Billboard 200 chart in 1992 and helped to make a name for Pavlovic. Pavlovic was 25 at the time.

Pavlovic followed this with a string of tours for Pearl Jam, Smashing Pumpkins and The Offspring. In 1995 Pavlovic launched his own festival, Summersault, headlined by The Beastie Boys, Foo Fighters, Sonic Youth and Beck.

In 1998, upon receiving a demo tape from then unsigned Melbourne band Quentin's Brittle Bones, Pavlovic founded the independent record label Modular Recordings.

Having signed some of Australia's successful musical exports, including Tame Impala, Wolfmother and The Avalanches, Pavlovic has a reputation as an industry taste-maker.