The General Assembly

Who is The General Assembly?

The General Assembly is a music video and commercial directing duo based in Los Angeles, CA. They have directed music videos for such artists as A.C. Newman, Grum, The Wombats, Totally Enormous Extinct Dinosaurs, Jason Lytle, Fruit Bats and Radar Bros. They have also directed commercials for O2, BT Group, Jeremiah Weed, Blinkbox and BBC Radio 1.

In June 2010, their video for Jason Lytle's "I Am Lost" was featured in the Los Angeles Film Festival. In June 2011, TGA was included in the prestigious Saatchi & Saatchi New Directors Showcase at the Cannes Lion International Festival of Creativity. Also in 2011, they won the Audience Award at the Los Angeles Film Festival for their music video of Grum's "Can't Shake This Feeling."

The General Assembly is repped for music videos and commercials in the UK by Skin Flicks and in the US by Honey Badger.