Amy Jo Martin

Who is Amy Jo Martin?

Amy Jo Martin, is an American author, speaker, entrepreneur, and founder and CEO of Digital Royalty. Headquartered in downtown Las Vegas, Nevada, Digital Royalty is a social media and education company that helps individuals and brands build, measure and monetize their digital universe.

Martin began her career in account management at an advertising firm. In 2006, she went to work for the NBA’s Phoenix Suns and became the Director of Digital Media and Research. During her time at the Suns, Martin pioneered how NBA teams integrate social media and organized the first ever NBA Tweet Up with Shaquille O’Neal. Martin and O’Neal were of the first accounts on Twitter to become verified.

In 2009, Martin founded Digital Royalty, where she helped former Suns player Shaquille O’Neal develop a strategy for his Twitter presence. He has since become one of the most influential celebrities[3] using social media, with more than 6.2 million Twitter followers, and 3.1 million Facebook likes.

Martin’s other clients have included Dwayne “The Rock” Johnson, Dana White, the Ultimate Fighting Championship, DoubleTree by Hilton, Delivering Happiness, Self, Chicago White Sox, FOX Sports, Los Angeles Kings, Monte Carlo Resort and Casino, Hard Rock Hotel & Casino, Texas A&M, WWE, Jabbawockeez, Strikeforce, Station Casinos, Century Martial Arts, Discount Tire Company, and the Cleveland Indians.