Sam Richter

Who is Sam Richter?

Sam Richter is author of the best-selling book Take the Cold Out of Cold Calling about Sales Intelligence and finding information online and using it for business and sales success. The book, along with its corresponding "Know More! Center" and "Know More! Toolbar," has been featured in internationally syndicated columns and best-selling books by Harvey Mackay, on CNN, in BusinessWeek, and in other publications. In 2012, the book's 9th Edition was named Sales Book of the Year by the 1,500 member companies of the American Association of Inside Sales Professionals, and it was also named a USA Book News Winner, and a Sales Book Awards Silver Medalist.

Richter is creator/founder of the Know More! sales training and business improvement program and he delivers motivational keynote and workshop presentations on a variety of technology, sales, and marketing topics. He is most known for his innovative and breakthrough uses of social media including LinkedIn, Twitter, Facebook, and others combined with search engines like Google and Web-based resources as intelligence gathering and reputation management tools. He is also co-founder of the Social Selling Institute, an organization that performs in-person and online training and social sales certification.