Álvaro Noboa

Who is Álvaro Noboa?

Álvaro Fernando Noboa Pontón is an Ecuadorian businessman and politician.

Noboa has been actively involved in politics, unsuccessfully running for the office of President of Ecuador in 1998, 2002, 2006, and 2009. In 2007, however, he was elected national assemblyman. Noboa announced on May 2, 2012, that he would be running for a fifth time to become the President of Ecuador in the upcoming 2013 Ecuadorian Presidential Elections

In 1997, already owning 24% of Bonita Bananas, Noboa purchased another 25% of the shares, the holding company for the family business. Presently, he runs the Noboa Group of Companies and Noboa Corporation, with more than 110 companies in Ecuador and around the world, including branch offices in United States, Antwerp, Rome, Japan, Argentina, and New Zealand.

Some of Noboa's Ecuadorian companies have faced lawsuits and Servicio de Rentas Internas claims. The banana exporting company also has been audited by international organisations due to child labor issues and strike conflicts.